Figure 9-11

-A depiction of a ________ for beverages in the minds of adults is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.
A)hierarchy of needs
B)perceptual map
C)marketing matrix
D)growth-share matrix
E)perception matrix

Question

Figure 9-11
 
-A depiction of a ________ for beverages in the minds of adults is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.
A)hierarchy of needs 
B)perceptual map 
C)marketing matrix 
D)growth-share matrix 
E)perception matrix

Quizplus · Accepted Answer

A perceptual map is a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers.This enables a manager to see how consumers perceive competing products or brands,as well as the firm's own product or brand.

Figure 9-11 -A Depiction of a ________ for Beverages in the Minds