Test screenings and tracking studies are examples of market research techniques used in the movie industry to
A)estimate a production company's potential market share.
B)identify prospective nominees for industry awards such as the Oscars.
C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
D)identify possible story lines and/or plots for future movie ventures.
E)reduce uncertainty and improve marketing actions.

Question

Quizplus · Accepted Answer

Test screenings and tracking studies are designed to reduce uncertainty about a film's potential performance and help improve marketing actions. These techniques involve gathering feedback from audience members and analyzing data to better understand audience preferences and behaviors. This information can be used to refine marketing strategies, target promotional efforts, and adjust release plans to maximize a film's box office potential. Therefore, the best answer is E - reduce uncertainty and improve marketing actions.

Test Screenings and Tracking Studies Are Examples of Market Research