All of the following are challenges marketers face when conducting marketing research except whether
A)consumers' actual purchase behaviors will match their stated interests or intentions.
B)consumers will reveal honest answers to questions about personal or status issues.
C)consumers will buy the same brand they say they will.
D)consumers will accept a small gratuity for participating in a market research study for a new or existing product.
E)consumers will really know whether they are likely to buy a new product that they have never thought about before.

Question

Quizplus · Accepted Answer

Consumers accepting gratuities for participating in a market research study is not a challenge for marketers conducting research, but rather a common practice. The other options are all challenges that marketers face when conducting marketing research.

All of the Following Are Challenges Marketers Face When Conducting