In which step of the marketing research process must the researcher consider the restrictions to be placed on potential solutions to a problem?
A)Develop findings.
B)Define the problem.
C)Collect relevant information.
D)Develop the research plan.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

In the "Develop the research plan" step, researchers outline the constraints and limitations that will guide the research, including budget, time, and scope, which affect potential solutions.

In Which Step of the Marketing Research Process Must the Researcher