Measures of success refers to
A)the goals the decision maker seeks to achieve in solving a problem.
B)criteria or standards used in evaluating proposed solutions to a problem.
C)identification of acceptable alternatives for collecting data to solve a problem.
D)objective data used to identify the most profitable solution to a marketing problem.
E)subjective data used to identify the most profitable solution to a marketing problem.

Question

Quizplus · Accepted Answer

Measures of success are criteria or standards used in evaluating proposed solutions to a problem. They help determine whether a solution is effective, efficient, and feasible in solving the problem at hand. They are used to assess the degree to which a solution meets the goals or objectives of the decision maker.

Measures of Success Refers to