Which of the following statements represents a possible measure of success in the first step of the five-step marketing research approach,defining the problem?
A)You have three weeks and $10,000 to determine if it is going to be profitable to serve breakfast on weekdays or not.
B)If 3-year-olds like this product,then it stands to reason that 4-year-olds will like it even more.
C)Use mail questionnaires,not focus groups.
D)Let's identify the most cost-effective method of advertising.
E)If the test subject eats most or all of the sample during the taste test,it will be assumed that he or she likes it.

Question

Quizplus · Accepted Answer

Measures of success are criteria or standards used in evaluating proposed solutions to the problem.Effective decision makers develop specific measures of success,which are criteria or standards used in evaluating proposed solutions to the problem.Different research outcomes,based on the measure of success,lead to different marketing actions.The amount consumed during a taste test could be one such measure.

Which of the Following Statements Represents a Possible Measure of Success