In the world of marketing, __________ are ideas about products or services.

Name: In the world of marketing, __________ are ideas about products or services.
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Question

Quizplus · Accepted Answer

The word "concepts" best fits the definition provided, as it refers to abstract ideas or general notions about a product or service. The other answer choices are either too broad (theories), too vague (notions, impressions), or refer to how someone perceives something rather than the idea itself (perceptions).

In the World of Marketing, __________ Are Ideas About Products