Penningtons Superstore,which specializes in plus-size fashions for women,wanted to determine if it should add a line of plus-size junior wear.The following statement reflects which step in the five-step marketing research approach? "To compare the effectiveness of offering products for the teenage market in our current stores versus opening separate stores targeted directly to this market,let's distribute questionnaires to current shoppers and solicit their opinions,set up some focus groups with plus-size teens,and locate any relevant secondary research."
A)Define the problem.
B)Develop the research plan.
C)Collect relevant information.
D)Develop findings and recommendations.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

Step 3 of the five-step marketing research approach is to collect enough relevant information to make a rational,informed marketing decision.In this case,the information will be collected using surveys,focus groups,and relevant secondary research.

Penningtons Superstore,which Specializes in Plus-Size Fashions for Women,wanted to Determine