When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. Which of the following data are not collected at retail checkout counters?
A)coupon redemptions
B)product bar codes
C)product sales
D)free sample redemptions
E)household demographics

Question

Quizplus · Accepted Answer

Household demographics are not collected at retail checkout counters; they require additional data sources beyond the point of sale.

When Customers Have Their Groceries Scanned at the Supermarket Checkout