J.D. Power and Associates and other market research firms recruit groups of consumers for __________, each of whom are paid to record all of their purchases on a regular basis. Businesses pay firms such as J.D. Power for their reports that answer the question, "How many times did our customers buy our products this year compared to last year?"

Question

Quizplus · Accepted Answer

The term "syndicated panels" refers to groups of consumers who are paid to record their purchases on a regular basis, providing valuable data for businesses and market research firms like J.D. Power. This data allows companies to track changes in consumer behavior and adjust their marketing strategies accordingly. The other options (focus groups, experiments, mall intercept interviews, and syndicated data mining) do not directly involve tracking consumer purchases over time.

JD Power and Associates and Other Market Research Firms Recruit