Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, etc. The principle advantage of these services is that
A)one service can collect, analyze, interrelate, and present this information.
B)all data collection and analysis is computerized, so the results obtained are almost instantaneous.
C)members of the firm can be included in the analysis of data, making the results more reliable.
D)the service gets paid on a percentage basis; the better the information, the higher the fee.
E)firms using these services get discounts if they share their customer data with competitors.

Question

Quizplus · Accepted Answer

The principle advantage of marketing data services is that they can collect, analyze, interrelate, and present all the relevant information about household demographics and lifestyle, purchases, TV viewing behavior, etc. in a comprehensive and accessible manner, making it easy for firms to understand and utilize the data. This saves the firm time and resources that it would otherwise have to invest in gathering and analyzing this information themselves.

Several Marketing Data Services Provide Information on Household Demographics and Lifestyle