Marketing researchers are utilizing ___________ methods to observe responses to nonconscious stimuli.
A)extrapolation
B)supposition
C)implication
D)neuromarketing
E)one-way mirrors

Question

Quizplus · Accepted Answer

Neuromarketing refers to the use of neuroscience techniques to study consumer behavior. It involves observing brain activity and physiological responses to stimuli that consumers may not even be aware of, allowing marketers to gain insights into the subconscious motivations that may drive consumer behavior.

Marketing Researchers Are Utilizing ___________ Methods to Observe Responses to Nonconscious