Eppie's Used Cars wanted to test whether straight price discounting worked better than a free gift. It ran two different commercials on alternate Wednesdays. The first offered 20 percent off the Kelley Blue Book price for any four-wheel-drive vehicle on the lot while the second offered a free tent with the purchase of any four-wheel-drive vehicle at the Kelley Blue Book price. The type of offer was the __________ variable. The number of people that responded to each type was the __________ variable, which would suggest best strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The type of offer (discount vs free gift) is the independent variable because it is manipulated by the researchers. The number of people that respond to each type of offer is the dependent variable, as it depends on the independent variable. The best strategy for increasing traffic would be determined by analyzing the results of the study, which would reveal which offer - discount or free gift - was more effective in attracting customers. Therefore, option D is the correct answer.

Eppie's Used Cars Wanted to Test Whether Straight Price Discounting