A salesforce survey forecast involves
A)asking prospective customers if they are likely to buy the product during some future time period.
B)asking the firm's salespeople to estimate sales during a coming period.
C)selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.
D)making decisions without any intervening steps.
E)averaging the projections obtained from just regional sales managers and then making the final projection.

Question

Quizplus · Accepted Answer

A salesforce survey forecast involves asking the firm's salespeople to estimate sales during a coming period. This is based on the assumption that salespeople have a better understanding of the market, customer needs, and competition. However, it is important to validate their estimates through other forecasting methods as well.

A Salesforce Survey Forecast Involves