Five trends in the past decade have significantly influenced the landscape of global marketing. One of them is
A)an increase in economic protectionism and a decline free trade.
B)a more aggressive attitude toward initiating international tariffs and quota systems.
C)a decrease in most countries' GDP and a renewal of nationalism.
D)the emergence of networked global marketspace.
E)an increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism.

Question

Quizplus · Accepted Answer

The emergence of networked global marketspace has had a significant influence on the landscape of global marketing in the past decade. This has been driven by the increased connectivity and accessibility of technology, which has enabled businesses to reach customers in different parts of the world more easily.

Answer: E
 Another trend that has significantly influenced global marketing in the past decade is the increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism. As people have become wealthier, they have also become more interested in buying products that are manufactured locally or are associated with their own culture or country, which has implications for firms operating in global markets.

Five Trends in the Past Decade Have Significantly Influenced the Landscape