Pan-European marketing strategies are possible because
A)there is a legally binding code of economic conduct.
B)there are effective countermeasures for protectionism.
C)there are fewer regulatory restrictions on transportation, advertising, and promotion.
D)there is a common language advantage among EU consumers.
E)most companies within the EU are engaging in strategic global partnerships.

Question

Quizplus · Accepted Answer

The European Union has fewer regulatory restrictions on transportation, advertising, and promotion, making it easier to implement pan-European marketing strategies. This allows companies to reach a larger audience with greater efficiency.

Pan-European Marketing Strategies Are Possible Because