Disney employed __________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks), and increased outdoor seating.

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy focuses on adapting products, promotions, and distribution to meet the specific needs and preferences of local markets. Disney's approach of revising recipes for local tastes and offering alcoholic beverages shows an effort to customize their offerings to the French market, making it a multidomestic strategy. The other options (global, transnational, meganational, and international) do not fully capture the approach taken by Disney in this case.

Disney Employed __________ Marketing Strategy for Its Disneyland Paris, Particularly