For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.
A) market synthesis
B) international sociographic study
C) anthropological examination
D) cross-cultural analysis
E) ethnocentrism assessment

Question

Quizplus · Accepted Answer

A cross-cultural analysis involves understanding and appreciating the values, customs, symbols, and language of different societies, which is essential for marketers operating in international contexts.

For the Marketer, a Thorough ________ Involves an Understanding of and an Appreciation