A small Canadian winery located in British Columbia has developed a superior wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. What type of exporting option would best suit this company?
A)direct exporting
B)licensing
C)indirect exporting
D)joint venture
E)cooperative partnership

Question

Quizplus · Accepted Answer

Indirect exporting would be suitable as the winery lacks overseas contacts and can use intermediaries to enter foreign markets.

A Small Canadian Winery Located in British Columbia Has Developed