All of the following are organizational buyers except
A)industrial firms.
B)government units.
C)ultimate consumers.
D)resellers.
E)wholesalers.

Question

Quizplus · Accepted Answer

Organizational buyers refer to business or institutional customers that purchase products or services for use in their own operations or for resale to other customers. Ultimate consumers, or end consumers, are individuals who consume or use products or services for personal or household purposes, and not for resale or further processing. Therefore, ultimate consumers are not considered organizational buyers.

All of the Following Are Organizational Buyers Except