Important product or service characteristics in organizational buying include which of the following?
A)A heavy emphasis is placed on loyalty programs and rebates.
B)Direct selling to organizational buyers is rare.
C)A fixed,nonnegotiable price is the norm.
D)Many of the goods purchased are raw and semifinished.
E)Personal relationships are preferred to online buying over the Internet.

Question

Quizplus · Accepted Answer

Key characteristics or dimensions of product and service characteristics in organizational buying include: (1)products or services that are technical in nature and purchased on the basis of specifications;(2)many of the goods purchased are raw and semifinished;and (3)heavy emphasis is placed on delivery time,technical assistance,and postsale service.

Important Product or Service Characteristics in Organizational Buying Include Which