Marketers need to understand their firms' buying centers.A series of questions can be used to facilitate this process.Which of the following questions would be the least useful when trying to understand the operations of a buying center?
A)Which individuals are in the buying center for the product or service?
B)What is the relative influence of each member of the group?
C)What are the buying criteria of each member?
D)How does each member of the group perceive our company,our products and services,and our salespeople?
E)What criteria were used to select the members of the buying center?

Question

Quizplus · Accepted Answer

The importance of the buying center requires that a firm marketing to many industrial firms and government units understand the structure,technical and business functions represented,and behavior of these groups.One researcher suggests that the other four questions provide guidance in understanding the buying center.

Marketers Need to Understand Their Firms' Buying Centers