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A Buy-Class Situation Affects Buying Center Tendencies in Different Ways

Question 144

Multiple Choice

A buy-class situation affects buying center tendencies in different ways. If there are two or three people involved, the problem is minor modification, and the suppliers considered are the present, the buy-class situation is most likely a


A) conditional buy.
B) straight rebuy.
C) new buy.
D) modified rebuy.
E) standard buy.

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