A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen. This year, because they've heard complaints, the marketing chair wants to buy similar backpacks but find one that is a little more durable. This is an example of a
A)new buy.
B)straight rebuy.
C)make-buy.
D)modified rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

The scenario describes a situation where the marketing department is seeking a more durable option for the backpacks, indicating that they are making modifications to their previous purchasing decision. Therefore, this is an example of a modified rebuy.

A University's Marketing Department Typically Purchases Backpacks with Its Logo