The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, are referred to as
A) purchase intentions.
B) market research.
C) consumer behavior.
D) consumer conduct.
E) purchase protocols.

Question

Quizplus · Accepted Answer

Consumer behavior encompasses the actions and decision-making processes of individuals in purchasing and using products and services, including the mental and social processes involved.

The Actions a Person Takes in Purchasing and Using Products