Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?
A) problem recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

The alternative evaluation stage involves assessing different products or brands based on the criteria set by the consumer, leading to the development of consumer value perceptions and narrowing down choices.

Which Stage in the Consumer Purchase Decision Process Suggests Criteria