Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte iPad. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?
A)problem recognition
B)alternative evaluation
C)information search
D)purchase decision
E)postpurchase evaluation

Question

Quizplus · Accepted Answer

Charlie has already gone through problem recognition, information search and alternative evaluation stages as he has identified his need for an iPad with specific features, gathered information about it and evaluated alternatives. He is now at the purchase decision stage where he is making the decision to actually buy the product.

Charlie Was Standing Outside His Classroom Talking on the Phone