Customer satisfaction is an important focus for marketers because
A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
B) the financial value of a satisfied, loyal customer over time can be significant.
C) consumers are unable to assess it by themselves.
D) attracting new customers is easier than keeping old ones.
E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

Question

Quizplus · Accepted Answer

Satisfied, loyal customers tend to make repeat purchases and can generate significant financial value over time through continued business and referrals.

Customer Satisfaction Is an Important Focus for Marketers Because