Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.These college students are most likely involved in ________ problem solving purchase situations.
A)limited
B)routine
C)extensive
D)intensive
E)unlimited

Question

Quizplus · Accepted Answer

Routine purchase decisions involve low-priced,frequently purchased products.Consumers typically spend very little effort or time seeking or evaluating alternatives.Purchase decisions resemble habitual responses and are typical of low-involvement decisions.

Between Classes,many College Students Stop at Conveniently Located Vending Machines