Rob only has 30 minutes for lunch, so he typically goes somewhere within a block or two of his building and is careful about what he orders. This is an example of which situational influence in the purchase decision process?
A)purchase task
B)social surroundings
C)physical surroundings
D)temporal effects
E)antecedent states

Question

Quizplus · Accepted Answer

This is an example of temporal effects, which refer to the time available for making a purchase decision. Rob's limited time for lunch influences what he orders and where he goes, demonstrating the impact of temporal effects on his decision process.

Rob Only Has 30 Minutes for Lunch, So He Typically