An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?
A)physiological needs
B)safety needs
C)social needs
D)personal needs
E)self-actualization needs

Question

Quizplus · Accepted Answer

The ad appeals to the safety needs of the consumer, specifically the need for financial security and protection for their family after they pass away.

An Ad for Conesco's Life Insurance Asks the Question, "How