Marketers recognize that people have an actual self-concept and
A)a persona determined by their peers.
B)a persona determined by psychology.
C)an abstract self-concept.
D)an ideal self-concept.
E)an inconsistent self-concept.

Question

Quizplus · Accepted Answer

Marketers recognize that people have an ideal self-concept which is the way they would like to see themselves, their aspirations, and beliefs. Marketers use this ideal self-concept to create advertising that appeals to consumers' desires to become that ideal self.

Marketers Recognize That People Have an Actual Self-Concept and