The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent with them is referred to as
A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective perception.
E) stimulus discrimination.

Question

Quizplus · Accepted Answer

Selective exposure is the tendency to favor information that reinforces pre-existing views while avoiding contradictory information.

The Tendency to Pay Attention to Messages Consistent with One's