A movie theater owner embedded brief messages during trailers before showing the feature film.The messages,which flashed on the screen for such a short time that moviegoers were not consciously aware of them,urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby.Research has shown what about such messages?
A)Selective perception overrides advertising messages.
B)Selective exposure is difficult for marketers to surmount.
C)Subliminal messages have limited effects on behavior.
D)Subliminal perception enables marketers to motivate consumers to take an action.
E)Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.

Question

Quizplus · Accepted Answer

Subliminal perception occurs when consumers view or hear messages without being aware of them.Its effect on behavior is a hotly debated issue,with more popular appeal than scientific support.Indeed,evidence suggests that such messages have limited effects on behavior.

A Movie Theater Owner Embedded Brief Messages During Trailers Before