If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?
A)reinforcement
B)achievement
C)drive
D)cue
E)response

Question

Quizplus · Accepted Answer

Reinforcement is the variable that influences behavior by providing a positive consequence that encourages the behavior to be repeated. In this case, if the consumer did not enjoy the new coffee drink, it means that the reinforcement was not effective enough to encourage them to try it again.

If a Consumer Tries a New Coffee Drink at Starbuck