If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M. based on behavioral learning theory, this strategy is an example of
A)stimulus generalization.
B)selective comprehension.
C)selective retention.
D)stimulus discrimination.
E)routine problem solving.

Question

Quizplus · Accepted Answer

This strategy is an example of stimulus generalization as the same brand name is used for different products, which leads to a response to one product transferring to another due to the similar brand name.

If McNeil Consumer Healthcare Uses the Same Brand Name for Different