A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A)stimulus generalization.
B)attitudinal discrimination.
C)brand loyalty.
D)behavioral loyalty.
E)consumer allegiance.

Name: A favorable attitude toward and consistent purchase of a single brand over time is referred to as A)stimulus generalization. B)attitudinal discrimination. C)brand loyalty. D)behavioral loyalty. E)consumer allegiance.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Key term definition-brand loyalty.

A Favorable Attitude Toward and Consistent Purchase of a Single