Which of the following statements about attitudes is false?
A) Marketers are primarily concerned with American core values when developing advertising messages.
B) Attitudes are learned.
C) Attitudes are shaped by one's values and beliefs.
D) An attitude results in responses that are consistently favorable or unfavorable.
E) Personal values affect attitudes by influencing the importance assigned to specific product attributes.

Question

Quizplus · Accepted Answer

Marketers are concerned with the core values of their target market, which may not be limited to American core values, especially in global marketing contexts.

Which of the Following Statements About Attitudes Is False