The VALS framework segments consumers based on
A) their primary motivation for buying products and their resources.
B) their demographics.
C) their product usage, age, and gender.
D) where they live.
E) their media usage and their demographics.

Question

Quizplus · Accepted Answer

The VALS framework segments consumers based on their primary motivation for buying products and their resources, focusing on psychological traits and consumer behavior.

The VALS Framework Segments Consumers Based on