Which of the following statements about the VALS framework is false?
A)Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities.
B)Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives.
C)The VALS framework seeks to explain why and how consumers make purchase decisions.
D)The VALS framework identifies eight consumer segments.
E)A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

Question

Quizplus · Accepted Answer

VALS examines the intersection of psychology,demographics,and lifestyles.VALS measures the enduring differences between people that explain and predict lifestyles meaningfully.Eight primary segments are identified on the basis of motivations and resources.According to this model,consumers are motivated to buy products and services and seek life experiences that give shape,substance,and satisfaction to their lives.Consumers are driven by one of three motivations-ideals,achievement,and self-expression-that give meaning to their self and the world and govern their activities.The different levels of resources enhance or constrain a person's expression of his or her primary motivation.

Which of the Following Statements About the VALS Framework Is