All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except
A)using slogans, music, and humor in advertising.
B)giving appropriate product demonstrations.
C)recruiting and deploying people to produce buzz.
D)employing VALS segmentation strategies.
E)running teaser advertising campaigns in advance of new-product introductions.

Question

Quizplus · Accepted Answer

VALS segmentation strategies are not designed to stimulate conversations, they are designed to group consumers based on their values, attitudes, and lifestyles.

All of the Following Are Marketing Activities Designed to Stimulate