Which of the following statements about African American buying patterns is most accurate?
A)African Americans spend more on products for women and girls, especially in terms of clothing.
B)There are significant differences between the buying patterns of African Americans and Caucasians of similar socioeconomic status.
C)African Americans are not price-conscious but are strongly motivated by quality and choice.
D)Adult African Americans spend half as much on online services as Caucasians.
E)When socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than points of difference.

Question

Quizplus · Accepted Answer

Research has shown that when socioeconomic status differences between African Americans and Caucasians are removed, there are more similarities than differences in their buying patterns. While there may be some differences in the specific products and brands preferred, both groups are price-conscious and value quality and choice. Additionally, there are often more similarities in buying patterns between individuals of similar socioeconomic status, rather than between individuals of the same race or ethnicity.

Which of the Following Statements About African American Buying Patterns