Which of the following statements about Groupon is most accurate?
A) In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
B) A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do (buy) .
C) The typical Groupon user is a 35- to 45-year-old male with an average income of about $25,000 who is looking for a great deal.
D) The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
E) Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.
Correct Answer:
Verified
Q341: Explain how attitudes are shaped by our
Q343: Explain the differences between routine problem solving,
Q348: Why is learning important to marketing?
Q353: Define motivation and personality and how they
Q355: Ruth, who has no children, wants to
Q356: Why would Proactiv,an acne treatment company,select Maroon
Q356: How might Ford Motor Co. apply the
Q358: What does lifestyle mean and why is
Q359: Explain the actions and considerations that relate
Q379: Psychologists point out that an individual's needs
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents