In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting?

Question

Quizplus · Accepted Answer

The launch of the responsible drinking blimp carrying the "Designate a Driver" message is an example of social responsibility, as Budweiser is promoting safe and responsible behavior related to their product. Cause marketing may also be applicable, as the campaign promotes a social cause while also promoting the brand. However, social responsibility more accurately captures the overall intention and goal of the campaign.

In 2013, Budweiser Launched Its First Responsible Drinking Blimp