Source Perrier S.A., the supplier of Perrier bottled water, exercised __________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

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Stakeholder responsibility is the idea that a company should take into account the interests of all its stakeholders, including customers, employees, suppliers, and the community. In this case, Perrier recalled its water even though the chemical was not harmful to humans because the company wanted to protect the image of its product and the interests of its customers.