As the Director of Marketing for a Local Hospital That

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B) By the year 2030, baby boomers will all be 65 or older.
C) The local community has seen a rise in dual-income households.
D) By the year 2025, robotics will play a major role in surgical procedures.
E) Twenty percent of the local population is of Hispanic origin.