Value consciousness is defined as
A)special deals to customers who shop for bargains online.
B)the concern for obtaining the best quality, features, and performance of a product or service for a given price that drives consumption behavior.
C)a change in consumption orientation.
D)budgeting.
E)money management.

Question

Quizplus · Accepted Answer

Value consciousness involves making purchasing decisions based on obtaining the best quality, features, and performance of a product or service for a given price. It is not necessarily about finding special deals or budgeting, but rather a shift in consumption orientation towards getting the most value for one's money. Money management may be a related concept, but it is not a complete definition of value consciousness.

Value Consciousness Is Defined as