One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin has developed a scanning system that obtains the measurements of individuals, which is then fed into a database. When you want to buy something at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.
A)economic
B)technological
C)sociocultural
D)competitive
E)marketing mix

Question

Quizplus · Accepted Answer

This is an example of technological force in the marketing environment since ImageTwin has developed a scanning system that uses technology to obtain and process individual measurements, which is then used to create 3-D images for online shoppers.

One Reason Some People Don't Like to Buy Clothing from Internet