F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the United States. This is an example of how __________ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

The fact that the two pharmaceutical companies were fined indicates that they violated some regulatory rules. The case illustrates how regulatory forces affect the marketing environment.

F Hoffman-LaRoche Ltd