The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as
A)Naderism.
B)consumerism.
C)green marketing.
D)anti-corporate activism.
E)cause marketing.

Question

Quizplus · Accepted Answer

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as consumerism. It focuses on promoting consumer rights, protections, and interests, and holding businesses and institutions accountable for their actions and practices. Consumerism has played a significant role in shaping various aspects of marketing and business practices, including product safety, labeling, advertising, pricing, and customer service.

The Grassroots Movement Started in the 1960s to Increase the Influence